a bakery in the midst of a recession

“GEN DESIGN STUDIO was approached by family-owned bakery Confeitaria Lopes to create affordable continuity between their baked goods packaging. Being a bakery in the midst of a recession the designers were asked in particular to make the packaging reproducible on a budget. From the design and execution to the packaging it’s hard to believe the designers worked with the word “budget”. The packaging is built purely from a line of labels that are meant to wrap around the current containers for the baked goods. Elegant and minimal these labels do more than the trick.”