Through a Glass of Wine

Selling online may be quite challenging, but as we know customers usually choose with their eyes, making the visual impact key.

For this project – Anatomia de Vinho (online store selling regional Portuguese wines) we knew we had to convey the terroirs’ anatomy, the fruit’s taste and the landscape’s diversity, which meant this ought to be an ode to the best that wine has to offer.

This all culminates in strong typography with winy colours and a symbol that encapsulates the land’s wine-making tradition in a glass.






Twinkling Season

Diogo and Cristiana used photography to create a stop-motion GIF which embodies the season’s excitement, shiny lights, the glitter and all that fast-paced mood involved. The result is a playful pair of animated postcards that conveys exactly what Inno Laboratory wanted: a Merry Christmas and a Bright Happy New Year.

advertising-new year-card-inno-laboratory-tube-animation-gif-stop motion-gen


advertising-christmas-card-laboratory-tube-animation-gif-stop motion-gen design studio


6 awards

In the 21st Annual Communicator Awards, Gen Design Studio/Tekzenit Portugal had the honor of winning these six prizes:

The Gold Award of Excellence: Feasy website

The Silver Awards of Distinction: PCCI website; Egglicious (Fórmula d’Avó) wesbite; Sem Fronteiras - programas disponíveis para jovens, e-book by José Manuel Fernandes, Member of the European Parliament; LAN Communications, brochure; Sociedade Agrícola Casal Ventozela – Vento’z, packaging for wine bottles


OFFF Barcelona 2015

The OFFF Festival celebrates its “Finally Fucking Fifteen” years in the Museo del Disseny — with an outstanding signage made by Atlas studio — in Barcelona, Spain. The festival is all about showcasing good ideas, inspiring and exchanging experiences, from graphic to motion design, and even UI/UX design. All attendees are given an amazing book that summarizes the event, designed by Vasava.

Museo del Disseny in Bacelona during OFFF Festival 2015

The whole concept lives in an esoteric world where the reality meets the fiction, taking us on a journey through the design and how it can live together with art and still be used for business purposes.

Here at Gen, overall, we stay pretty much on top of “now”. Everything happening micro or macro wise, even niche movements in each of our fields, we get a good grip on it. 

But what is this conference about? Three hasty days, two main rooms and one common hall populated with rising designers, showcasing illustrations, jewelry, books, interacting platforms and even a tattoo pop-up station. The relaxed and informal mood spreads throughout: grabbing a coffee is easy and fun — exchanging a post-it note with a phrase or a drawing brings some color to the inner white walls. Outside, amazing food-trucks fill a balcony with locally made food.

How do we break it down? 

It all comes down to experimenting, learning, keeping an eye for social media, and a multidisciplinary posture. Also putting faces to names whose work we all admire and getting to know a bit more of some of the personal sides to some work is always interesting.

The typographer Gemma O’brien shows how it is possible to just have fun with trying new things and use instagram to fuel it up, resulting in amazing typographic murals.

Gmunk, the cross media genius, are an example of how sci-fi experimenting meets business on design and advertising.

Anton & Irene voice their frustration. The UX/UI dynamic duo was an eye-opener on what comes to the work process and attitude before the clients. “Be nice to people, it’s easier this way” and bad moods didn’t ever helped to make great projects.

Jan de Coster is an example of how a robot-engineer can have such a deep connection that fuels his work and how we can connect with design artifacts.

Steven Wilson as an honest example of evolution and how adapting to the times is crucial in the creative business. There is no room to say no, say yes and push yourself to make good design.

The American stop-motion animation studio Laika gave us an insight of the team and multidisciplinary work: more than 400 people work for 3 years, from carpentry to animation.

Pat Perry, a distinct example. His references transcend his work: it’s all about living and being in frequency with yourself. Camping, the woods, random lakes and good and humble friends.

AKQA shared some content from behind the scenes of some of their latest advertisement work, such as the Ice Kings campaign for Nike. With high-end interactive technology used, it brings a breath of fresh air to some big brands, such as Nike, working as a team to set them afar from the rest of the brands.

Mirko Borsche has a particular approach to design, with his sense of humor/attitude, taking interior design to an interpretation of screen-saver interaction.

Foreign Policy Design with this awe-inspiring work, leaving an entire audience mouth opened. 

Rick Banks, an example of a presentation with real content. Went all the way from the source of inspiration until execution. It is curious how, in general, presentations are incremental to how we truly perceive someone’s work. The same applies for 310.

Sagmeister always brings interesting perspectives, reiterating how beauty truly is function. He showed a typographic slow-motion video of textures, revealing how we are attracted to the aesthetics of something.

In conclusion.

Inspiration can literally come from anywhere, as long as you can keep an open mind to it — always look for rich and contextual experiences. 

However, as part of the audience at OFFF 2015, the queues and some poorly designed presentations, which didn’t really show anything new, left a bitter aftertaste.

A brilliant presentation takes more than a showcase of great design. Being honest and vulnerable on stage is one of the most admirable aspect. It’s all about the process.

The community is definitely not stagnant: glimpses of avant-garde style are deductible - motion studios trying to move into film, pushing their visual excellence and experience to narrative driven pieces, or lone designers making the best of their personal exploration and learning process.

OFFF, or any other event that gathers a good selection of designers, should be interesting to get something more everlasting out of the work we aspire to match. 

Keeping that in mind, the amount of above par designers and artists make the whole experience worth it. 

“Stay humble”, “do what you love”, “question the conventions”, and “have fun”.

André Guerreiro, Andreia Marques, Carlos Amaral, Diogo Louro, Kasia Kaczmarek, Pedro Sousa


Bronze Telly

The Telly Awards honours every year the very best film and video productions, groundbreaking online video content and outstanding commercials and programs. For over a quarter century, the Telly statuette, designed by the same firm that makes the Oscars and Emmy Awards, has been a symbol of creative excellence. All judges of this award program are members of the Silver Telly Council and they evaluate entries to recognise distinction in creative work.

In this 36th Annual Telly Awards we were honoured to receive the Bronze Award for the Jasil video. Selected as a Telly Award Winner out of nearly 12 000 projects, this video was made as a company overview for Jasil, a metalworking company whose main activity is the production of parts and accessories for motorcycles and scooters.


Modern Pentathlon

The fourth and penultimate stage of the Modern Pentathlon 2015 World Cup series was hosted in the beautiful city of Kecskemet, Hungary, between April 30 and May 4.

During five days the best Modern Pentathletes in the world battled in the Men’s Individual, Women’s Individual and Mix Relay categories as they bid to rack up qualifying points for the World Cup Final.

We attended this event mainly to check if the idealized guidelines for The International Modern Pentathlon Federation (UIPM) are obeying the purpose of the competition.

As Modern Pentathlon is not familiar to everyone, this visit was also important to understand how it runs in order to get the best solutions for this kind of events.

In this way, we tried to understand how we could improve the visual communication and the identity of Modern Pentathlon and its Federation.

UIPM has as its flagship sport the Modern Pentathlon, which offers “the ultimate test of an athlete’s fitness, courage and skill”. Combining five traditional disciplines (Fencing, Swimming, Riding and Combined Event – Run and Shoot) in one-day competition, Modern Pentathlon has been a core sport at the Olympic Games since 1912.

During the event, we also had the opportunity of visit Kecskemét and Budapest.

Kecskemét is a city in the central part of Hungary that lies halfway between the capital Budapest and the country's third-largest city, Szeged, 86 kilometers from both of them. If you ever travel to this beautiful place you cannot miss the City Hall, The József Katona Theater or the Hungarian Museum of Photography.

The UIPM 2015 World Cup Final will take place in Minsk, Belarus, in June. Shall we meet up there?


100% Design

100% Design is a benchmark event placed in London UK, the same kind seen in industry fairs in Milan. Its focus is the product and industrial design industry and aims to showcase some of the newest and freshest tendencies in design. Nowadays the show features well known world wide design agencies as well as it promotes new revelations.

The show is located in Earls Court Exhibition Center and it’s divided in 6 main areas: Interiors, Workplace, Kitchens & Bathrooms, Eco, Design & Build, Emerging Brands, and International Pavilions. Each section is distributed in several stands that belong to different companies, which promote their signature product; from materials and furniture to automation technology. Although this year the show focused mostly on furniture and product design.

Besides the fixed exhibitions, the show also provided small talk events — which always have the ability to question the entire purpose of the show. Talk shows in this type of event tend to be an attempt to make it more theoretical or even artistic than it really is. Usually the will to become educational is 100% and the result is not up by 10%, but overall the show was well organised for its topology.

100% Design is a reference on trade show, and its focus are companies, studios or traders that either intend to buy a specific product or be a sales representative for that product. It’s about exchanging contacts and creating business relationships. For designers that seek more bold approaches, Earls Court is not the place to be. The 100% Design is integrated in The London Design Festival, and it’s only a small portion of what this week’s all about.

The festival was developed to encourage visitors to roaming London streets in search of exhibitions and small shows. That’s where you’ll find independent designers with new ideas, or not. Unlike 100% Design, the festival’s site is more informative and actually displays everything about the event, and the main areas where different exhibitions take place. If you find yourself in one of these areas you quickly realise there’s even more to be seen.

For foreigners this is also the best way to know the city, and it’s people, away from tourists and the cluster of people who focus on epicenters such as the London Eye and Big Ben.

The best way to enjoy the design week in London is setting off to explore. Sometimes we are surprised with ideas that really make a difference in the evolution of contemporary design, for others, we simply take note of small projects that are part of research subjects or utopian delusions. Nevertheless, not least important than the others.

more about this event:


Salone Milano

That exciting time of the year has come! Milan’s International Furniture Fair just happened and we couldn’t miss it.

Milan transforms completely. The streets become extremely busy, full of energy (night and day). After all, it is one of the world’s largest and most representative exhibitions of furniture and fittings in the industry. Signature makers and premium brands are present and it shows a wide spectrum of products.

Just like us, thousands of people fly to Milan searching for new inspirations. This year, it’s said to be more than 350 thousand. As visitors we were overwhelmed by the gigantic venue, the amount of exhibitions and events happening during the week. The main show is the “Salone del Mobile”. But there's more than 500 events happening all around town. Mostly in Brera Design DiscrictTortona Around Design and Ventura Lambrate.

Basically, there's a lot to see and very little time. Stores, ateliers and museums prepare something special for the week. During the 4 days we were there, we've tried to absorb as much information as we could, feel the creativity in the air, the excitement with the new trends and most desirable new products.

After these four days of eating, sleeping and breathing design. Seeing many new exciting things in product and graphic design, a lot of furniture as well, we feel refreshed and vibrant with new concepts and ideas.

Facing the wild traffic of Milan was totally worth it!

Lara Gil



AAUM prepared the freshman reception party with the theme “The Creation of the Freshman”, an activity full of symbolism for new students where culture is combined with a unique party tradition.


Make Yourself at Home

AAUM organizes the Freshmen Welcoming between 10 and 21 September 2012. The first week is dedicated to supporting enrollment and the second week to integration activities.

The motto is “Make Yourself at Home”. The plan of a house in shape of Europe, using the 12 stars of the EU flag alludes to the fact that UMinho University is one of two cities as European Capitals in 2012 – Braga is the European Youth Capital, Guimarães is the European Capital of Culture.

Billboard Acolhimento, student's welcoming week at the University of Minho in Portugal, designed by Gen Design Studio.

concept sketch for poster acolhimento, student's welcoming week at the University of Minho in Portugal. Designed by Gen Design Studio.

Poster Acolhimento, student's welcoming week at the University of Minho in Portugal, designed by Gen Design Studio.
Campaign concept sketch


Bramolde II

Bramolde – door technology from Gen on VimeoMusic: Embers and Ashes by Anenon

After Bramolde Tecnologias motion graphics, Gen has been working in a new sequence which intends to show the manufacturing process of aluminum door panels. The products lines are fully produced internally and has diversified to conquer new markets.

Since 2006, Gen has been present through the various departments building their visual communication. Gradually, with the Bramolde corporate image, then a complex product catalogs development, advertising, exhibition design, website, motion graphics, and others.
Currently a corporate image extension to a telephone answering unit, with an audio project dedicated to its market.

We’re proud to say that the Gen–Bramolde relationship has aroused a real sense of corporate image, in the company administration, either by a continuing concern to understand how the organization is seen by the public, either by a self conscience which sees the current market scenario as sensitive to the objective information and the ability to express their competitiveness.


University Fashion

The University Fashion is a fashion show organized AAUM, in which all students of the University of Minho can participate.


Social Week

The human figures illustrate the “we are all in the same boat” saying that implies “rowing” in the same direction towards a common future.

For Dummies

Do you like photography but you have no idea how it works? Here’s your chance to learn it!

“Photography for Dummies” poster, AAUM



The CallMeeting is a ContactCenter outsourcing product, and aims to stimulate business between enterprises. A client buys a package of 30 guaranteed meetings, previously scheduled by phone.The campaign presents itself as a “fishing” moment with a folded sheet calendar turned into a fish.

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