GEN visits Modern Pentathlon

The fourth and penultimate stage of the Modern Pentathlon 2015 World Cup series was hosted in the beautiful city of Kecskemet, Hungary, between April 30 and May4.

During five days the best Modern Pentathletes in the world battled in the Men’s Individual, Women’s Individual and Mix Relay categories as they bid to rack up qualifying points for the World Cup Final.

Gen Design Studio attended this event mainly to check if the idealized guidelines for The International Modern Pentathlon Federation (UIPM) are obeying the purpose of the competition.

As Modern Pentathlon is not familiar to everyone, this visit was also important to understand how it runs in order to get the best solutions for this kind of events.

In this way, we tried to understand how we could improve the visual communication and the identity of Modern Pentathlon and its Federation.

UIPM has as its flagship sport the Modern Pentathlon, which offers “the ultimate test of an athlete’s fitness, courage and skill”. Combining five traditional disciplines (Fencing, Swimming, Riding and Combined Event – Run and Shoot) in one-day competition, Modern Pentathlon has been a core sport at the Olympic Games since 1912.

During the event, we also had the opportunity of visit Kecskemét and Budapest.

Kecskemét is a city in the central part of Hungary that lies halfway between the capital Budapest and the country's third-largest city, Szeged, 86 kilometers from both of them.

If you ever travel to this beautiful place you cannot miss the City Hall, The József Katona Theater or the Hungarian Museum of Photography.

In the capital city, you must visit The Royal Palace and Castle District, walk in District V where is The St. Stephen's Basilica and the Parliament House or explore the Danube river and its bridges by boat.

The UIPM 2015 World Cup Final will take place in Minsk, Belarus, in June. Shall we meet up there?


London Design Week

100% design is a benchmark event placed in London UK, the same kind seen in industry fairs in Milan. Its focus is the product and industrial design industry and aims to showcase some of the newest and freshest tendencies in design. Nowadays the show features well known world wide design agencies as well as it promotes new revelations.

The show is located in Earls Court Exhibition Center and it’s divided in 6 main areas: Interiors, Workplace, Kitchens & Bathrooms, Eco, Design & Build, Emerging Brands, and International Pavilions. Each section is distributed in several stands that belong to different companies, which promote their signature product; from materials and furniture to automation technology. Although this year the show focused mostly on furniture and product design.
Besides the fixed exhibitions, the show also provided small talk events - which always have the ability to question the entire purpose of the show. Talk shows in this type of event tend to be an attempt to make it more theoretical or even artistic than it really is. Usually the will to become educational is 100% and the result is not up by 10%, but overall the show was well organised for its topology.

100% design is a reference on trade show, and its focus are companies, studios or traders that either intend to buy a specific product or be a sales representative for that product. It’s about exchanging contacts and creating business relationships. For designers that seek more bold approaches, Earls Court is not the place to be. The 100% percent design is integrated in The London Design Festival, and it’s only a small portion of what this week’s all about.

The festival was developed to encourage visitors to roaming London streets in search of exhibitions and small shows. That’s where you’ll find independent designers with new ideas, or not.Unlike 100% design, the festival’s site is more informative and actually displays everything about the event, and the main areas where different exhibitions take place. If you find yourself in one of these areas you quickly realise there’s even more to be seen.
For foreigners this is also the best way to know the city, and it’s people, away from tourists and the cluster of people who focus on epicenters such as the London Eye and Big Ben.

The best way to enjoy the design week in London is setting off to explore. Sometimes we are surprised with ideas that really make a difference in the evolution of contemporary design, for others, we simply take note of small projects that are part of research subjects or utopian delusions. Nevertheless, not least important than the others.

Here’s a peek to get to know a bit more about this event:


All about design

That exciting time of the year has come! Milan’s International Furniture Fair just happened and we couldn’t miss it.

Milan transforms completely. The streets become extremely busy, full of energy (night and day). After all, it is one of the world’s largest and most representative exhibitions of furniture and fittings in the industry. Signature makers and premium brands are present and it shows a wide spectrum of products. 

Just like us, thousands of people fly to Milan searching for new inspirations. This year, it’s said to be more than 350 thousand. As visitors we were overwhelmed by the gigantic venue, the amount of exhibitions and events happening during the week. The main show is the “Salone del Mobile”. But there's more than 500 events happening all around town. Mostly in Brera (Brera Design Discrict), Tortona (Tortona Around Design) and Lambrate (Ventura Lambrate).

Basically, there's a lot to see and very little time. Stores, ateliers and museums prepare something special for the week. During the 4 days we were there, we've tried to absorb as much information as we could, feel the creativity in the air, the excitement with the new trends and most desirable new products.

After these four days of eating, sleeping and breathing design. Seeing many new exciting things in product and graphic design, a lot of furniture as well, we feel refreshed and vibrant with new concepts and ideas. 

Facing the wild traffic of Milan was totally worth it!

Lara Gil



AAUM prepared the freshman reception party with the theme "The Creation of the Freshman," an activity full of symbolism for new students where culture is combined with a unique party tradition.


Make yourself at home

AAUM organizes the Freshmen Welcome between 10 and 21 September 2012. The first week is dedicated to supporting enrollment and the second week to integration activities.
The motto is "Make Yourself at Home"
The plan of a house in the shape of Europe, using the 12 stars of the EU flag alludes to the fact that UMinho University is between two cities as European Capitals in 2012 - Braga is the European Youth Capital, Guimarães is the European Capital of Culture.

Campaign concept presentation


Bramolde II

Bramolde - door technology from gen on Vimeo.

After BramoldeTecnologias motiongraphics , Gen has been working in a new sequence which intends to show the manufacturing process of aluminum door panels.
The products lines are fully produced internally and has diversified to conquer new markets.

Since 2006, Gen has been present through the various departments building their visual communication. Gradually, with the Bramolde Corporate Image, then a complex product catalogs development, advertising, exhibition design, website, motiongraphics ...
Currently… a Corporate Image extension to a telephone answering unit, with an audio project dedicated to its market.

We can say that the Gen / Bramolde relationship has aroused a real sense of Corporate Image, in the company administration, either by a continuing concern to understand how the organization is seen by the public, either by a self conscience which sees the current market scenario as sensitive to the objective information and the ability to express their competitiveness.

Embers and Ashes by Anenon


University Fashion

The University Fashion is a fashion show organized by AAUM, in which all students of the University of Minho can participate!


© 2010 Gen Design Studio

Gen Design Studio
Av. D. João II, 137
4715-303 Braga - Portugal

Tel (+351) 253 217 900
Fax (+351) 253 217 165
Email geral@gen.pt