20.2.17

start with facts

Libratum is an online publication aiming to become an analytical and neutral source of information about technology, science, and nature, presenting facts in an easy to understand manner, and providing tools for the reader to form his own opinion.

The logo revolves around a clever swap of characters “a” to “α” (alpha – a character of the Greek alphabet from which derived Latin “A”). The use of letter alpha in the logotype symbolises the beginning, the source of science-based factual knowledge – an extremely simple, relevant and iconic solution.
Modern and friendly character of the chosen typeface, as well as the name set in lowercase evoke more accessible character. All topped off with a smart and sober blue with noble golden accent helping to enhance the rational character of the publication.

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

Libratum-logo-sketch-science-technology-nature-Gen-Design-Studio

Libratum-logo-publication-science-technology-nature-Gen-Design-Studio

7.2.17

play-time

The concept for U.Porto’s Holiday Sports Camp turns children’s activities into playful illustrations that breathe energy and enthusiasm. These illustrations draw inspiration from each of the event’s related symbols such as ice creams, for the Summer; stars for Christmas; and eggs for Easter.

The posters sets up the tone for future communication supports by using simplified silhouettes and themed motifs that can be used across all necessary materials.

Each poster uses a themed colour palette, which relates to its event thus creating a specific mood and recognition, without losing cohesiveness.


illustration-ferias-sport-kids-animation-faces-Gen-Desing-Studio.

illustration-ferias-sport-kids-poster-Gen-Desing-Studio

illustration-ferias-sport-kids-animation-faces-Gen-Desing-Studio

illustration-ferias-sport-kids-animation-tshirt-Gen-Desing-Studio.

illustration-ferias-sport-kids-medal-Gen-Desing-Studio

3.2.17

the principles

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.


Principles-of Design-poster-Gen-Design-Studio

Balance-Principles-of-Design-poster-Gen-Design-Studio

Unity-Principles-of-Design-poster-Gen-Design-Studio

Rhythm-Principles-of-Design-poster-Gen-Design-Studio

Motion-Principles-of-Design-poster-Gen-Design-Studio

YAGNI-Principles-of-Design-poster-Gen-Design-Studio

KISS-Principles-of-Design-poster-Gen-Design-Studio

20.1.17

social economy bite-sized

When faced with this challenge for the book A Economia Social em Portugal: Necessidades, perspetivas e fontes de financiamento (Social Economy in Portugal: Needs, prospects and sources of funding) – written by José Manuel Fernandes – we converted topics into colours and cluttered charts into clear and easy to understand infographics.

The appendix uses a different coloured paper, allowing users to identify the book’s different content sections even when closed. The final result is a colour-coded, elegant and dynamic piece clearly divided by subjects and topics where information can be easily found.

book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studiobook-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio

book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio
book-design-layout-economy-social-Gen-desing-studio

11.1.17

through a glass of wine

Selling online may be quite challenging, but as we know customers usually choose with their eyes, making the visual impact key.

For this project – Anatomia de Vinho (online store selling regional Portuguese wines) we knew we had to convey the terroirs’ anatomy, the fruit’s taste and the landscape’s diversity, which meant this ought to be an ode to the best that wine has to offer.

This all culminates in strong typography with winy colours and a symbol that encapsulates the land’s wine-making tradition in a glass.


Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese

Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese-concept-board

Anatomia-do-Vinho-Logo-sketch-by-Gen-Design-Studio-Wine-shop-Portuguese

Anatomia-do-Vinho-Logo-by-Gen-Design-Studio-Wine-shop-Portuguese