open ground to those who come

Revista UMinho is a yearly publication issued for the anniversary of the University of Minho. This year’s edition (2017) was created under the theme ‘Chão aberto a quem chegar’ (‘Open Ground to Those Who Come’) — a verse from the lyrics of the University’s hymn.

We were challenged to find means to represent through the look and feel of the piece the openness of the institution — the eagerness and flexibility to meet any expectations of the newcomers.

What if there was a door, one that never closes?

We designed the magazine with a cut through — a square shaped aperture in the middle of the piece, which carries throughout each and every page. The negative space is an integral element of the object. It takes an active part in interaction with the booklet, too.

The matt paper we chose for the cover of a warm grey shade, and texture of fine sand (Andina Grey from Curious Matter collection). It resembles the architectural structures of the university, while the warm red clay colour (used inside) symbolises the people.

The special transparent bookmark features additional information about the anniversary, and when in place it reveals the UMinho logo inside the opening.

enterro da gata 2012

Enterro da Gata is an academic festivity in the city of braga. It's iconic symbol is a cat. Nowadays it’s organized by AAUM, and is celebrated every year.

The poster usually brings a student life reflection / boost message, to keep fighting and carry on.

During this event, (for about one week), there are several activities. The most expected, are the music concerts, with several national / international bands and djs.

This year the cat looks like a shoe. It’s a metaphor for the Cinderella’s story, matching the chosen theme. Its also an approach to the “não faças de mim gato sapato” a popular expression that says – “Don't make me a fool”.

Revista Gata 2012