The logo revolves around a clever swap of characters “a” to “α” (alpha – a character of the Greek alphabet from which derived Latin “A”). The use of letter alpha in the logotype symbolises the beginning, the source of science-based factual knowledge – an extremely simple, relevant and iconic solution.
Modern and friendly character of the
chosen typeface, as well as the name
set in lowercase evoke more accessible character. All topped off with a smart and sober blue with noble golden accent helping to enhance the rational character of the publication.
