14.5.15

modern pentathlon live

The fourth and penultimate stage of the Modern Pentathlon 2015 World Cup series was hosted in the beautiful city of Kecskemet, Hungary, between April 30 and May 4.

During five days the best Modern Pentathletes in the world battled in the Men’s Individual, Women’s Individual and Mix Relay categories as they bid to rack up qualifying points for the World Cup Final.



We attended this event mainly to check if the idealized guidelines for The International Modern Pentathlon Federation (UIPM) are obeying the purpose of the competition.

As Modern Pentathlon is not familiar to everyone, this visit was also important to understand how it runs in order to get the best solutions for this kind of events.



In this way, we tried to understand how we could improve the visual communication and the identity of Modern Pentathlon and its Federation.

UIPM has as its flagship sport the Modern Pentathlon, which offers “the ultimate test of an athlete’s fitness, courage and skill”. Combining five traditional disciplines (Fencing, Swimming, Riding and Combined Event – Run and Shoot) in one-day competition, Modern Pentathlon has been a core sport at the Olympic Games since 1912.



During the event, we also had the opportunity of visit Kecskemét and Budapest.

Kecskemét is a city in the central part of Hungary that lies halfway between the capital Budapest and the country's third-largest city, Szeged, 86 kilometers from both of them. If you ever travel to this beautiful place you cannot miss the City Hall, The József Katona Theater or the Hungarian Museum of Photography.

The UIPM 2015 World Cup Final will take place in Minsk, Belarus, in June. Shall we meet up there?