FADU visual identity published on BrandNew
“Established in 1990, FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) is an organization in Portugal focused on sports as a tool of educational development. It acts like a less carnivorous version of the NCAA by organizing events and enabling communication between higher education students, almost 7,000 of them, across all possible sports from soccer to basketball to chess to bridge among 25 total activities. A new identity has been created by Braga, Portugal-based Gen Design Studio.”
21.11.11
a bakery in the midst of a recession
“GEN DESIGN STUDIO was approached by family-owned bakery Confeitaria Lopes to create affordable continuity between their baked goods packaging. Being a bakery in the midst of a recession the designers were asked in particular to make the packaging reproducible on a budget. From the design and execution to the packaging it’s hard to believe the designers worked with the word “budget”. The packaging is built purely from a line of labels that are meant to wrap around the current containers for the baked goods. Elegant and minimal these labels do more than the trick.”
http://www.serifsandsans.com/portfolio/confeitaria-lopes/
http://www.serifsandsans.com/portfolio/confeitaria-lopes/
logotipo.pt
“O passo dado pela FADU é gigantesco e apraz-nos ver que no nosso país se fazem bons trabalhos por empresas de cá para empresas de cá. Temos que saber olhar para o que se faz bem no nosso país ainda mais numa altura exigente como esta em que o descrédito para com ele é um sério factor de desmotivação. A FADU está de parabéns por reconhecer qualidade e a Gen por gerá-la.”
logotipo.pt
logotipo.pt
24.9.11
3.9.11
FADU – new logo
FADU (Federação Académica do Desporto Universitário) represents dynamism, union, strength, intelligence, competitiveness, and challenge. We proposed to create a system that structures the Federation and conveys professionalism, dedication and seriousness.
Each discipline has a signature attached, creating a structure to the level of an Olympic organization. Such approach, allows the identity to grow communicating efficiently in internal and external fronts. Combining those concepts above with a representative element of sport and success, we were able to develop a strength and dynamic shape inspired by a laurel wreath geometry.
We also studied mathematical systems to create rules that would unify all the elements.
Each discipline has a signature attached, creating a structure to the level of an Olympic organization. Such approach, allows the identity to grow communicating efficiently in internal and external fronts. Combining those concepts above with a representative element of sport and success, we were able to develop a strength and dynamic shape inspired by a laurel wreath geometry.
We also studied mathematical systems to create rules that would unify all the elements.
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