the mentor and the protégé

Mentorship is key to career success. Alumni UMinho recognising this value created two mentoring programs for the students of the University of Minho. ‘Tutorias por Pares’ joins a freshman and a second-year student where the latter is to help the young one best integrate into the academic environment. Program ‘Mentorias UMinho’ pairs a last-year student with an alumnus to give the future graduate the best shot at a successful career kick-off.





For the promotional campaign, we’ve come up with the tree/root metaphor to visualise the relation created in the program. It represents the way the parts above and below the ground differ in nature, have specific roles, but depend on each other and together are one organism.
The root is what grounds the plant body, gives it support, gathers and stores the water and nutrients, and because it lives underground, it’s invisible to us — almost like a mentor who is the support to the growing protégé. The crown is the vital, green part assimilating solar energy and CO₂ — the visibly growing section, the protégé.
Except that in the poster the root is also a tree, but an older one. It suggests that the mentor–protégé relationship is a symbiosis where both parts gain and grow as a result.

The composition consisting of two fields of contrasting colour that complete each other enforces the message. The typography is arranged in the form of a frame, which directs the attention into the centre — the relationship.

The brochure’s custom cut further explores the concept of two individual parts, where the message underneath each part of the ‘window’ is directed to either mentor (bottom) or protégé (top).

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the games

The competition, organised by the CDUP – Centro de Desporto da Universidade do Porto (University of Porto’s Sport Centre), aims to encourage the U.Porto students to join teams and participate in the National University Championships. The main objective of U.Porto Games is to provide all students with competitive, leisure and socialising moments during the competition.

Sport is essential to education and, as each field of study has its own distinctive characteristics, so does each sport discipline. Following that idea, we decided to focus on the wide range of sport activities practiced by the students and the uniqueness of each. The challenge was to find a way to represent it in the event identity.

We used simplified illustrations of sport equipment weaving in and out of large, brightly coloured type. The representation of movement associated with each action infuses the composition with dynamics and playfulness. The same aesthetic is reproduced for every edition of the event altering only the main colour (which is always paired with the CDUP green) and the set of sport symbols.

play-time

The concept for U.Porto’s Holiday Sports Camp turns children’s activities into playful illustrations that breathe energy and enthusiasm. These illustrations draw inspiration from each of the event’s related symbols such as ice creams, for the Summer; stars for Christmas; and eggs for Easter.

The posters sets up the tone for future communication supports by using simplified silhouettes and themed motifs that can be used across all necessary materials.

Each poster uses a themed colour palette, which relates to its event thus creating a specific mood and recognition, without losing cohesiveness.

the principles

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.

the creation of the freshman

AAUM prepared the freshman reception party with the theme “The Creation of the Freshman”, an activity full of symbolism for new students where culture is combined with a unique party tradition.
www.aaum.pt

make yourself at home

AAUM organizes the Freshmen Welcoming between 10 and 21 September 2012. The first week is dedicated to supporting enrollment and the second week to integration activities.

The motto is “Make Yourself at Home”. The plan of a house in shape of Europe, using the 12 stars of the EU flag alludes to the fact that UMinho University is one of two cities as European Capitals in 2012 – Braga is the European Youth Capital, Guimarães is the European Capital of Culture.

Campaign concept sketch

university fashion

The University Fashion is a fashion show organised AAUM, in which all students of the University of Minho can participate.

social week

The human figures illustrate the “we are all in the same boat” saying that implies “rowing” in the same direction towards a common future – poster for Semana Social at the University of Minho.

for dummies

Do you like photography but you have no idea how it works? Here’s your chance to learn it! – “Photography for Dummies” poster, AAUM

enterro da gata 2012

Enterro da Gata is an academic festivity in the city of braga. It's iconic symbol is a cat. Nowadays it’s organized by AAUM, and is celebrated every year.

The poster usually brings a student life reflection / boost message, to keep fighting and carry on.

During this event, (for about one week), there are several activities. The most expected, are the music concerts, with several national / international bands and djs.

This year the cat looks like a shoe. It’s a metaphor for the Cinderella’s story, matching the chosen theme. Its also an approach to the “não faças de mim gato sapato” a popular expression that says – “Don't make me a fool”.

Revista Gata 2012

upside-down

The prom: The Sameiro’s Sanctuary in Braga, Portugal is where the final year students, traditionally celebrate the academic life dismissal.

www.aaum.pt

tuesdays singing night

On this 8th of May, it’s the traditional Students Night Parade, where the Tunas go out to the streets, serenading all who put the students black capes on the windows.

DJ/UMplugged

The AAUM promotes once again, the Umplugged and Djs at UM contests.

This year we tried to make one poster only for these two events inspired by the Escher drawings. Each event has its proper information only by flipping the poster.

entrepreneurship week discussing health

Themed Weeks of Entrepreneurship – STE (Semanas Temáticas de Empreendedorismo) starts on March 27 under the theme “Health”.

gender equality – the role of media

for: Pica Project by Adereminho

S.T.E.?

The Entrepreneurship Thematic Weeks / STE (Semanas Temáticas de Empreendedorismo).

STE teaser poster

break the lCNUimits

CNU – Campeonatos Nacionais Universitários 2012, Braga/Guimarães.

On 14–22 of April, Braga and Guimarães receive one of the largest multisport event, with the participation of nearly 2,500 athletes.